ihookup Brand Guide

ihookup is a casual dating brand that is centred on the hook up. It is a trifecta of championing sexual chemistry, forming casual connections, and empowering female dating members to be as bold as they want to be in a safe environment.

The brand guide’s target audience is comprised of affiliates, online marketers, and sales. The document had to capture the warm, naturally flirty, easy going tone of the brand while maintaining an authoritative stance on how brand elements can be used.

Led the research, design, production of brand guide from start to final production.

Roles: Art Direction, Design, Production
Year: 2016